George Fussell

Starting in 1979, George grew his used car dealership to be the largest independent dealer in the state of Florida. Recognizing the need for ethical and fair financing for his customers, SAFCO was founded in 1990 as his captive lender.

In 2004, after the sale of his dealership to AutoNation, SAFCO began offering indirect financing for dealers throughout Florida, Texas, and Georgia. By 2021, the company was operating in 32 states with 125 employees.

SAFCO is recognized for approaching the subprime auto finance industry with the business philosophy that a finance company exists to help customers “for a better tomorrow.”

Through his guidance and entrepreneurial spirit, George has transitioned SAFCO from a traditional, manual-based finance company into a technological and data-driven organization. By investing in the latest technology, he has enabled SAFCO to provide the same fast service as large competitors. And by hiring a talented and capable staff, George has ensured that SAFCO initiatives are properly executed.
George has established operating standards and work practices that over time have been adopted as standard practice throughout the industry. In addition, he has been asked to share his vast knowledge through mentoring other finance companies’ leadership and through speaking engagements.